Aniket Kumar Singh Joins Reliance Brands as Head of Ecommerce

Reliance Brands Limited (RBL) has strengthened its digital leadership team with the appointment of Aniket Kumar Singh as Head of Ecommerce, as shared on social media. The move comes as the company continues to deepen its focus on online retail and omnichannel growth across its portfolio of premium and luxury brands.

Singh brings more than a decade of experience in e-commerce, digital commerce and direct-to-consumer (D2C) business development. Over the years, he has built expertise in creating customer-centric digital shopping experiences while driving profitability, operational excellence, and sustainable growth through effective business and P&L management.In his new role, Singh will be responsible for leading Reliance Brands’ e-commerce strategy, focusing on expanding digital operations, enhancing customer engagement and accelerating online business growth across the company's brand portfolio.

Before joining Reliance Brands, Singh served as Assistant General Manager - E-commerce | D2C at Welspun Living Limited. During his career, he has also held key leadership roles at Pepe Jeans India Limited, where he worked as Senior Manager - Ecommerce, as well as at Hidesign and BESTSELLER, contributing to the growth of their digital commerce businesses.

Earlier, he gained valuable experience in online retail and marketplace operations through his stints at Zepo.in and Ergode.

Throughout his career, Singh has led initiatives spanning D2C strategy, e-commerce operations, digital transformation and performance optimization, helping brands strengthen their online presence and adapt to the rapidly evolving retail scenario.