Orra Fine Jewellery appoints Deepika Khare as Vice President to drive expansion and design strategy

ORRA Fine Jewellery has appointed Deepika Khare as Vice President and Head of Business Development, Projects, Design and Administration, marking an important leadership addition as the brand strengthens its growth strategy in India’s premium jewellery retail market.

In this role, Deepika will lead strategic business development, retail expansion projects, design collaboration and administrative excellence. These functions are central to ORRA’s plans to expand its presence while reinforcing its position in the luxury jewellery segment.

Deepika brings extensive experience across retail, real estate and consumer brands. She is currently also serving as Business Head at Air Maniax, where she is leading the brand’s entry into the Indian market. Earlier, she worked as National Head of Business Development at CaratLane - A TATA Product, where she led expansion and partnership initiatives for the fast growing omni channel jewellery brand.

Her understanding of retail real estate and mall ecosystems comes from her role as General Manager Leasing at The Phoenix Mills Ltd.. She also held regional leadership responsibilities at The Woolmark Company, managing key accounts, marketing and licensing across India and Southeast Asia.

This appointment highlights ORRA’s focus on bringing experienced growth leaders on board who understand the relationship between retail expansion, brand experience and location strategy. With Deepika leading these functions, ORRA is expected to accelerate store expansion, enhance design led retail environments and strengthen operational efficiency as it enters its next phase of growth.