Pepperfry Unveils Its First Factory Outlet in Pune

Pepperfry has introduced its first factory outlet in India, located in Pune, marking the debut of a new retail format for the brand.

With this launch, the company has expanded its presence in the city to six stores, further strengthening its footprint in one of its key growth markets.

Conceptualised as a dedicated sofa and living room lounge, the factory outlet delivers an immersive shopping experience, featuring a wide selection of sofas across multiple configurations with an emphasis on comfort, design, and functionality. Shoppers can engage with fabrics, upholstery, and materials firsthand, while also exploring customisation options tailored to their individual preferences and living spaces.

The format is designed to expand customer access to a wider product range while improving convenience and value, in line with the company’s evolving omnichannel approach.

Commenting on the launch, Ashish Shah, Founder and CEO, said, “Pune has been one of our strongest growth markets, and we are excited to introduce our first factory outlet in India with this launch. This is just the beginning — we are aggressively expanding our footprint across geographies to bring Pepperfry closer to our customers. With this new format, we aim to create a more immersive buying experience, where customers can engage with our products — from comfort to fabric and customization — before making a decision.”

The launch highlights the brand’s continued focus on Pune as a key growth market, reinforcing its commitment to the region while elevating customer experience through a seamless blend of physical and digital retail channels.