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Premium womenswear brand Rareism, from the House of Rare, has entered the Goa retail market with the launch of its first standalone store in the state. Located opposite Sapna Habitat on Chogam Road in Porvorim, the 1,200 sq ft outlet marks a strategic step in the brand’s offline expansion, bringing its contemporary, European-inspired fashion closer to Goa’s style-conscious shoppers.
Designed to reflect Rareism’s “desk-to-dinner” philosophy, the store offers versatile silhouettes that transition seamlessly from workday wear to evening ensembles. The interiors feature crisp white walls, clean lines and an open layout that allows the brand’s colours, fabrics and textures to take centre stage. Thoughtfully placed fixtures and focused lighting create a calm, immersive environment where customers can explore collections at ease.
The Goa store showcases the Spring Summer 2026 collection alongside select festive and winter styles. The SS26 line highlights tropical-inspired prints, floral accents, tailored blazers, fluid silk dresses, wide-leg trousers and subtly shimmering knits designed for all-day wear. Complementing this are winter pieces including textured cable knits, high-neck styles, colourful mufflers, woven scarves and statement outerwear such as a teal double-breasted coat, tan belted jacket and quilted puffers—crafted to suit India’s changing winter conditions.
Commenting on the launch, Abhishek Srivastava, Chief Brand Officer, Rareism, said Goa felt like a natural choice for the brand’s expansion. He noted that the Rareism woman embodies freedom, confidence and a modern sense of style—qualities that strongly align with Goa’s cultural and lifestyle ethos.
With this launch, Rareism aims to deepen its connection with a community that reflects the brand’s core values, strengthening its presence in key lifestyle-driven markets across India.
This article was originally published by the Franchiseindia.com. To read the full version, visit here 
