Raymond Lifestyle Strengthens Leadership with Kalpana Singh as CMO

Raymond Lifestyle appears to have made a strategic marketing move at a time when margins are under pressure, bringing on board a leader known for building compelling brands. Raymond Lifestyle Limited has appointed Kalpana Singh as Chief Marketing Officer (CMO), effective March 5, 2026. In this role, she will report directly to the CEO and become part of the senior management team, spearheading marketing strategy, brand development, and customer engagement across the company’s fashion and lifestyle portfolio.

Singh brings over two decades of experience in brand building, consumer insights, and category strategy, primarily gained during her tenure at Hindustan Unilever Limited (HUL). Most recently, she served as Marketing Director at HUL, where she led integrated campaigns aimed at strengthening brand positioning and deepening customer engagement. Earlier, she held key leadership roles including Personal Care Business Group Director for the Middle East, Turkey and North Africa region, as well as Brand Development Director for the Middle East, North Africa, Russia and Turkey. Singh holds a Master of Arts in Sociology from Jawaharlal Nehru University.

The appointment comes at a time when Raymond Lifestyle is navigating a challenging quarter. The company reported a 33 per cent year-on-year decline in consolidated net profit to Rs 42.86 crore in Q3 FY26, compared with Rs 64 crore in Q3 FY25. Sequentially, profit fell 44 per cent from Rs 75 crore recorded in Q2 FY26. The company attributed the slowdown largely to headwinds in its international business, particularly in garmenting and B2B exports, where higher US tariffs have led to deferred orders and margin pressures.

Against this backdrop, Raymond Lifestyle is sharpening its focus on brand repositioning, marketing innovation, and deeper consumer engagement to drive growth in India’s fashion and lifestyle market.

With the appointment of a new CMO, the company aims to infuse fresh strategic thinking into its marketing approach, hoping that stronger brand storytelling and sharper campaigns will help steer the business back on a growth trajectory.