Reliance Retail Acquires Priyanka Chopra’s Haircare Brand Anomaly

Reliance Retail has acquired global haircare brand Anomaly, founded by actor-entrepreneur Priyanka Chopra Jonas, in a move that strengthens its position in the fast-growing beauty and personal care segment.

The company said the acquisition includes Anomaly’s trademarks, brand assets and digital properties, giving Reliance Retail full ownership of the brand’s intellectual property. Financial terms of the deal were not disclosed.

Launched in 2021, Anomaly has positioned itself as a clean, vegan and performance-driven haircare brand offered at accessible price points. Since its inception, the brand has expanded its presence across several international markets.

Reliance Retail plans to scale Anomaly through its wide offline retail network as well as its omnichannel platforms, including Tira. The company said the acquisition aligns with its strategy to expand its portfolio of new-age and high-growth beauty brands in India.

“Bringing Anomaly into our portfolio marks a strategic step in expanding our basket of new-age, high-growth beauty brands. Anomaly’s strong global positioning, clean formulation philosophy and accessible pricing make it a compelling addition to our ecosystem,” said Isha Ambani.

She added that the company sees significant potential in growing the brand in India while maintaining its global footprint. “We see immense potential in collaborating with Priyanka to scale the brand in India by leveraging our omnichannel capabilities and deep consumer insights, while continuing to grow its international presence,” she said.

Reliance Retail noted that India will be a priority market for Anomaly with plans to develop products tailored to local hair and scalp needs. The brand is also expected to expand further in markets such as North America, the United Kingdom and the Middle East.

Priyanka Chopra Jonas will continue to be associated with the brand as Creative Director, overseeing product innovation and brand direction.

“This is a defining moment for Anomaly. What began as a deeply personal journey has grown into a brand with real purpose and global ambition and Reliance Retail’s acquisition marks an exciting new chapter,” Chopra Jonas said.

The deal adds to Reliance Retail’s growing portfolio in the beauty space as it continues to invest in premium and digital-first brands.