Superdry Sport Debuts First Exclusive Store at Mumbai’s Inorbit Mall, Malad

Superdry marked a significant milestone in its India journey with the launch of its first dedicated Superdry Sport store at Inorbit Mall, Malad. Inaugurated by actor and fitness advocate Rasha Thadani, the face of Superdry Sport in India, the store opened as a focused, performance-first retail destination in one of Mumbai’s most frequented shopping landmarks.

The launch was more than a store opening. It signaled Superdry’s intent to carve out a distinct space in India’s fast-growing premium activewear market, one defined by technically advanced, premium offerings and a clear point of view on what performance wear should look and feel like.

Until now, Superdry’s India presence spanned its signature multi-category format: a world of outerwear, casualwear and accessories rooted in the brand’s distinctive blend of British craftsmanship and Japanese-inspired design. The Malad store changed that equation.

Conceived as a dedicated Sport environment, the space was built entirely around one category. Technical fabrics, functional construction, and a sharp athletic aesthetic came together in a retail format designed to give performance wear the singular focus it deserves. For customers already familiar with the Superdry universe, this was a new door into it, one that opened directly onto the intersection of fitness and identity.

The store’s launch introduced Indian consumers to Superdry Sport’s latest performance range. The collection speaks in two distinct voices:

SPORT: Engineered for intensity. Moisture-control technology, high-durability materials and construction built to keep up with high-output training. No compromise.

STREET ’N STYLE: Athleisure rewritten: designed to move seamlessly between a workout and the rest of the day, without sacrificing either function or aesthetic. Together, the two segments reflect a generation that no longer draws a hard line between the gym and everyday life.

Inaugurating the store, Rasha Thadani brought more than star power to the occasion. Known for maintaining a real, relatable public image, she reflects a generation that approaches fitness as a natural part of everyday lifestyle rather than a defined identity. Her association with Superdry Sport aligns with this shift, where authenticity, balance and ease shape how performance wear is both experienced and expressed.