Sterling Holiday Resorts Strengthens Footprint with Second Ayodhya Property

Sterling Holiday Resorts has announced the launch of Sterling Saryu Ayodhya, marking its second resort in Ayodhya and reinforcing its destination-led growth strategy in one of India’s most prominent spiritual centres. The opening strengthens Sterling’s commitment to building high-intent travel circuits across heritage and pilgrimage destinations, anchored in consistent service standards, trusted hospitality and locally rooted experiences.

Drawing inspiration from the city’s spiritual essence and named after the sacred River Saryu, Sterling Saryu Ayodhya has been conceived as a tranquil sanctuary for pilgrims. The resort presents carefully curated accommodations from Cocoon Rooms designed to promote deep relaxation to Junior Suites ideal for extended visits thoughtfully aligned with the pace of pilgrimage days, where early starts, temple trails and long walks make restful sleep indispensable.

Situated close to Ayodhya’s major temples, ghats and transport hubs, the retreat offers both accessibility and comfort. The all-day dining venue, The Saryu Café, features familiar, wholesome vegetarian cuisine, while serene common spaces and a well-equipped banquet hall make the property well suited for spiritual group travel, family celebrations and focused meetings.

Speaking on the launch, Vikram Lalvani, Managing Director & CEO, Sterling Holiday Resorts, said: “Ayodhya is a defining chapter in India’s pilgrimage landscape where faith-led travel is being shaped by stronger infrastructure and rising demand. With Sterling Saryu Ayodhya our second resort in the city we are deepening destination depth to serve travellers with comfort, calm and reliability, delivered with warmth. At Sterling, we believe hospitality is not just about a stay, it’s about how you make people feel, especially in a destination where the journey is as emotional as it is spiritual.”

Rishi Uppal, Director, Kalyan KK Hotels India Pvt Ltd, added: “Ayodhya is among India’s most important spiritual destinations and demand for organised, comfort-led hospitality is growing rapidly. We wanted to create a retreat that supports this evolving travel behaviour and Sterling’s leadership in heritage and pilgrimage destinations combined with its proven operating expertise made them the right partner for this vision.”