Texas Instruments Expands Rupee Payment for EV Manufacturers

US-based semiconductor company Texas Instruments (TI) has expanded its direct Indian rupee purchasing options for domestic manufacturers in India. The facility will now also cover bulk orders through the company’s backlog channel. TI made the announcement at electronica India 2026, where it showcased more than 20 technology demonstrations.

The expanded rupee payment mechanism is aimed at providing greater cost predictability and revised delivery terms to local original equipment manufacturers (OEMs) and electronic component makers. The facility is particularly targeted at companies designing electronics for the automotive, renewable energy, and industrial sectors.

In the automotive segment, TI demonstrated several solutions focused on Software-Defined Vehicles (SDVs) and commercial vehicle safety regulations. The demonstrations included a 3D car wireframe featuring an SDV central computing setup capable of supporting over-the-air (OTA) firmware updates.

Other demonstrations included zone control modules, real-time wheel-speed tracking, a 48V wiper assembly, and a Gallium Nitride (GaN)-enabled 48V audio amplifier.

Santhosh Kumar, Managing Director and President, TI India, said the company has been part of India's semiconductor landscape for 40 years and remains strongly committed to the country. He added that electronica India 2026 provides an opportunity to connect with engineers driving the next wave of innovation and developing products that are smarter, safer, and more energy efficient.