Two-Wheeler Retail Rises 33.08% to 17.90 Lakh Units in September

According to the Federation of Automobile Dealers Associations (FADA), two-wheeler retail in India increased 33.08% year on year to 17,90,188 units in September 2026. Retail also grew 4.41% month on month from 17,14,610 units in August. September recorded the segment’s best-ever September retail, 15.3% higher than the previous September peak recorded in 2018.

Two-wheeler retail growth was broadly similar across rural and urban markets. Rural retail increased 33.11% year on year, while urban retail grew 33.06%. On a month-on-month basis, urban retail increased 5.29%, compared with 3.62% growth in rural markets. Festive purchases, steady demand in rural and semi-urban areas, growing interest in premium motorcycles and rising EV adoption supported the segment during the month.

Two-Wheeler EV Retail Share Reaches 11.58%

Electric two-wheelers accounted for 11.58% of total two-wheeler retail in September, up from 10.68% in August and 8.17% in September 2025. Petrol/ethanol-powered two-wheelers accounted for 88.35%, while CNG/LPG models held a 0.07% share. FADA said rising EV adoption was among the factors supporting two-wheeler demand, although purchases were partly deferred during Shraadh and supply shortages affected some fast-moving models.

Honda Motorcycle and Scooter India led the two-wheeler retail market in September with 4,68,789 units and a 26.19% market share. Hero MotoCorp followed with 4,34,280 units and a 24.26% share, while TVS Motor recorded 3,64,640 units with a 20.37% share. Bajaj Auto recorded 1,66,112 units and accounted for 9.28% of the market.

For April-September 2026, two-wheeler retail stood at 1,10,43,407 units, compared with 91,69,815 units during the corresponding period of FY2026. This represents a year-on-year growth of 20.43% in the first half of FY2027. FADA expects booking-to-retail conversion to strengthen in October, supported by festive demand, improved rural cash flows, easier financing and continued interest in EVs. However, OEM supply of fast-moving models, potential price increases in October and demand in rainfall-deficient areas will remain key factors to watch.