Ultraviolette Expands European Presence with Elektrorider Partnership

Ultraviolette Expands European Presence with Elektrorider Partnership

Ultraviolette Expands European Presence with Elektrorider Partnership
Ultraviolette has partnered with Elektrorider to expand into six new European markets, taking its presence to 19 countries. The company will launch its F77 MACH 2 and F77 SuperStreet electric motorcycles to accelerate global growth.

Bengaluru-based electric motorcycle manufacturer Ultraviolette has expanded its European footprint by appointing Elektrorider as its official importer and distributor for Hungary, Croatia, Slovakia, Romania, Slovenia, and the Czech Republic. Announced on April 7, 2026, the partnership takes the company’s presence in Europe to 19 countries.

Under this collaboration, Ultraviolette will introduce its F77 MACH 2 and F77 SuperStreet electric motorcycles across these six markets. The company aims to leverage Elektrorider’s established retail network in the Central and Eastern Europe (CEE) region to accelerate its growth and market penetration.

Narayan Subramaniam, CEO and Co-founder of Ultraviolette, said the partnership marks a significant milestone in the company’s global expansion, enabling it to bring India’s high-tech, performance-driven electric two-wheelers to key European markets. Attila Pavuk, COO of Elektrorider, added that the alliance will deliver advanced technology, striking design, and high-performance electric motorcycles to European customers.

As part of its product strategy, Ultraviolette will position the F77 MACH 2 as a high-performance model featuring higher torque, extended range, and advanced battery management systems. The F77 SuperStreet, on the other hand, is designed for daily commuting with a lighter frame and simplified controls, targeting a broader customer base.

Founded in 2016, Ultraviolette is the first Indian electric motorcycle manufacturer to receive European certification and already exports to 12 countries, including Germany, France, Spain, the UK, and Italy. Elektrorider, established in 2019, has built a strong distribution presence in the CEE region and became a certified motorcycle training centre in 2025.

 

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