Wishlink Raises USD 17.5 Mn in Series B Round Led by Vertex Ventures

Creator-focused commerce startup Wishlink has raised USD 17.5 million in a Series B funding round led by Vertex Ventures Southeast Asia & India with participation from existing investors Fundamentum and Elevation Capital.

The Gurugram-based firm secured the new funding nearly two years after its previous raise. In February 2024, it had raised USD 7 million from Fundamentum Partnership Fund and Elevation Capital, following a USD 3 million seed round in October 2022.

The fresh capital will be used to expand creator and brand partnerships and strengthen its technology infrastructure across consumers, creators and brands.

Founded in 2022 by Shaurya Gupta, Divyansh Ameta and Chandan Yadav, Wishlink operates a creator commerce platform focused on improving product discovery through influencers. The platform allows creators to monetise their content while helping brands drive customer acquisition and sales.

Wishlink reports more than 40,000 monthly active creators who generate over 300,000 pieces of content each month. This activity contributes to more than six million orders and over INR 350 crore in monthly sales for partner brands and e-commerce platforms.

The startup uses data-driven tools to help brands track performance across the sales funnel while enhancing shopping experiences for consumers. It also enables creators to earn commissions through product-linked content.