Abhiraj and Niyati, better known as Abhi and Niyu, are popular content creators who are famous for their series #100ReasonsToLoveIndia where they travelled across India to find 100 heartwarming stories of change, positivity, and inspiration across India. Their first video that went viral was a video urging people to look for alternatives to polluting POP and paint Ganesh idols. Since then, their well researched videos have been shared on social media, even by celebrities. A video on China's Debt Trap diplomacy amassed over 1 crore views on Instagram alone and was shared by 32 lakh people.
They've used the new Instagram feature Reels and YouTube feature Shorts to talk about Incredible India in a series called ABCs of Bharat, and several Reels have got over a million views consistently. If you're a fan of podcasts, they run a podcast recommendation channel where you're recommended one podcast a day.
Abhi and Niyu started their page to talk about positive, impactful ideas and to inspire offline action from online content. It was a way to change the way our negative feeds operated and replace negative news with positive, action oriented news that made some change. They decode and simplify issues for millenials and believe small steps lead to big outcomes in the future. Their videos span different genres like history, environment and sustainability, policy discussions, social commentary, economics, personal finance, among others.