The formative 21-year-old Ajey Nagar, a Delhi-based YouTuber, streamer, gamer and rapper is hailed as one of the key innovators in the advent of the digital community of India. Basking in the pedigree of being the #1 independent digital content creator in Asia, he stands firm at a 40 million plus collective digital following. With an unmatched aptitude within the roasting and live gaming genre, he continues to remain undefeated in retaining his title of the most subscribed YouTube channels in India.
Popularly known as CarryMinati, Nagar posted his first video on YouTube at the age of 10. He successfully tried his hand at video game live streaming, before finding his niche in 2016: producing diss tracks taking on what he calls, “cringe-worthy” user-generated videos on platforms like Facebook and TikTok.
The foremost digital influencer garners close to 35-38 million average views per video on his popular roasting channel CarryMinati which caters to over 27 million subscribers and holds the records for most subscribers gained in a day, week and month globally i.e. 1.4 million in a day, 5.9 million in a week and 9.1 million in a month. The channel’s sister concern, a live game streaming channel called CarryisLive holds the record of being the only live streaming channel for highest concurrent viewers during a live stream for any Indian gamer with over 8 million subscribers averaging close to 60-70K live concurrent views in a two-hour live stream.
And with his energetic presentation style and Hindi lyrics, Nagar is undoubtedly one of the most followed YouTubers in India. Despite a brief tryst with Hollywood celebrities—he interviewed Tom Cruise and Henry Cavill to help promote their film Mission: Impossible- Fallout in India in 2019 - Nagar feels no compulsion to switch to English. He believes his popularity lies in his ability to stay connected to his roots and he remains reluctant to change in order to appeal to Westerners.
His roast video which disrupted the social media stratosphere in 2020 called ‘YouTube vs Tik Tok: The End’ became the first and the fastest Indian YouTube video to reach 10 million likes and the second most liked video around the globe in just the first 24 hours. His follow-up rap track 'Yalgaar' raked up many maiden feats and went on to become one of the top 20 most watched online videos globally in first 24 hours of release amassing 32.8 million views and 5.3 million likes within the first 24 hours and was trending at #6 globally.
Aside from this he enjoys the pedigree of being the only Indian Youtuber to be featured in TIME Magazine in 2019.
With social contribution well positioned in his brand ethos, Ajey frequently executes charity streams and has generously donated towards relief efforts such as Kerala Floods in 2018; Assam Floods, Bihar Floods, Shaheed’s of Pulwama Attack, Odisha Cyclone Fani in 2019, Australia Bush Fire, Assam and Bihar floods and COVID’19 in 2020.
On the brand engagement front, he has collaborated with outfits like Paramount Pictures, Tencent Games - PUBg , Mivi, OnePlus, NBA, Hewlett Packard, Formulae, Huawei, Gillette, Mpl, Groww, Ballebaazi, Arctic Fox, Asus amongst others