ASUS Rides Laptop Demand to 167% MoM Growth on Instamart

ASUS has reported a 167% month-on-month growth on Instamart between January and February 2026, underscoring a rising consumer preference for purchasing laptops via quick-commerce platforms. The company also delivered a steady performance in Q1 2026, backed by consistent demand across product categories.

The surge was primarily driven by increasing laptop demand on quick commerce, with southern and western markets emerging as key growth drivers. Cities such as Bengaluru, Kolkata, and Hyderabad led the momentum, while metro hubs like Delhi and Mumbai together contributed over 95% of the overall share.

Alongside laptops, the accessories segment also witnessed stable growth. ASUS has further expanded its reach into cities including Jaipur, Kochi, Goa, and Noida, as well as select Tier 2 markets. Notably, products launched on Instamart less than a year ago have shown consistent traction, reflecting strong category adoption and regional expansion.

ASUS has witnessed steady growth on Instamart since its debut on the platform less than a year ago and is continuing to broaden its product portfolio to enhance accessibility and simplify the purchase journey.

To further strengthen its retail footprint, the company is expanding its pin code coverage across India, moving beyond metro cities into smaller markets, including talukas. This expansion is supported by a multi-channel approach spanning ASUS Exclusive Stores, large-format retail outlets, e-commerce platforms, and quick commerce channels.

Commenting on the growth, Arnold Su, Vice President, Consumer and Gaming PC, System Business Group, ASUS India, said: “At ASUS, we continue to align closely with how consumer preferences are evolving, particularly in urban markets where convenience is becoming increasingly significant. Our strong growth on Instamart reflects this shift, along with the confidence consumers place in ASUS for performance-driven devices. We are also seeing encouraging traction in our accessories category as we expand into newer markets and will continue to build on this momentum.”

Speaking on the growth, Manender Kaushik, AVP, Category Instamart, said: “Urban consumers increasingly value convenience and enabling access to ASUS devices and accessories through Instamart reflects our continued efforts to expand selection on the platform beyond everyday essentials. We’re encouraged by the early momentum this has seen and remain focused on working with brands and sellers to enhance the range of technology products available to users on the platform.”