Enamor Expands Retail Footprint with Experiential Format at Phoenix Palladium Ahmedabad

Lingerie brand Enamor has strengthened its offline presence with the launch of an exclusive brand outlet at Phoenix Palladium Mall in Ahmedabad. The expansion reflects the company’s strategy to deepen its footprint in high-growth urban markets through premium, experience-led retail formats.

Spanning 780 sq. ft., the store showcases Enamor’s complete product portfolio and is thoughtfully designed to elevate trials and consumer interaction. The layout includes dedicated trial style studios, silhouette fit lounges, an educational zone, a BodySync innovations wall, curated collection displays, and exclusive panty tray tables to enhance the overall shopping experience.

Speaking at the launch, Sandra Daniels, Chief Marketing Officer, Enamor, said, “Our retail growth is driven by a strong demand for premium fashion lingerie. At Enamor, we are dedicated to offering our consumers exceptional fit, quality, and an elevated shopping experience. The launch of our new premium experiential store at Palladium Mall is a step towards making the ‘Enamor’ experience more accessible, while complementing the brand’s robust online presence with an even more expansive offline footprint.”

The store offers everyday essentials, accessories and fashion-led lingerie collections. The brand continues to position itself in the premium segment by focusing on fit, innovation and in-store education to drive product awareness and trials.

Enamor is owned by Modenik Lifestyle Pvt. Ltd., which also manages brands such as Dixcy Scott and Slimz. Established in 2001 as a joint venture with Barbara of Paris, a French heritage lingerie label, Enamor focuses on premium fashion lingerie. The brand has developed a robust omnichannel presence across India, retailing through exclusive brand outlets, multi-brand stores, national retail chains, as well as its online platform.