U.S. Polo Assn. Elevates Brand Experience with Flagship store at National Polo Center

U.S. Polo Assn., the official sports brand of the United States Polo Association, has announced the reopening of its experiential USPA Shop flagship at the USPA National Polo Center in Wellington, Florida. The revamped retail space has been reimagined to showcase the brand’s authentic ties to the sport of polo while reinforcing its contemporary global identity.

The USPA Shop at NPC has been redesigned with a heightened focus on guest experience. The space both interior and exterior features elevated visual merchandising, immersive brand activations, curated soundscapes, a signature scent, and a premium assortment of apparel and accessories sourced from the brand’s design hubs in New York, London, Florence, and Istanbul.

The refreshed flagship seamlessly blends heritage, sport, and modern style, incorporating signature U.S. Polo Assn. elements such as the iconic red, white, and blue stripe, the Double Horsemen logo, and global campaign imagery featuring the brand’s ambassadors.

At the heart of the store is the iconic Halo a 360-degree digital screen that streams world-class action from Florida’s high-goal polo season, seamlessly carrying the thrill of the field into the retail space.

New for the season is a branded U.S. Polo Assn. selfie wall, designed as an interactive focal point for guests. Featuring polo balls, mallets, and authentic game-day props, the installation encourages fans to capture and share the spirit of the sport.

"The USPA Shop at NPC is a powerful extension of the U.S. Polo Assn. brand at the center of American polo," said J. Michael Prince, President and CEO of USPA Global, the company that manages the multi-billion-dollar U.S. Polo Assn. brand. "This reimagined flagship strengthens our presence at the USPA National Polo Center and raises the bar for how fans engage with both the game and the U.S. Polo Assn. brand through a distinctive, elevated retail experience."

Throughout the winter polo season, the USPA Shop at NPC will roll out a calendar of immersive retail activations for event attendees, including artist collaborations, bespoke product showcases, and interactive brand experiences that extend fan engagement beyond the field.

Guests can also take part in a complimentary wine tasting every Sunday, currently spotlighting U.S. Polo Assn. Limited-Edition Rosé a sport-inspired wine specially crafted from vineyards situated on polo fields in Virginia.

The USPA Shop at NPC features exclusive, limited-edition styles available on-site or online, curated from U.S. Polo Assn.'s Global Collection, The Polo Club Collection, and the USPA Pro Collection, an assortment designed to appeal to every type of fan at NPC. Event-specific collections are also available for shopping, including the historic U.S. Open Polo Championship®, Snow Polo World Cup St. Moritz, and The Palm Beaches Marathon.

"The enhancement of the flagship USPA Shop at NPC allowed us to refine key touchpoints that matter most on a game day-from storytelling and guest engagement to unique products and modern finishes," said Brian Kaminer, Senior Vice President of Global Retail Product Development at USPA Global. "The shop reflects who we are today as a brand, combining premium fabrics, responsible production, and exclusive small-batch styles that bring the U.S. Polo Assn. brand to life at the USPA National Polo Center."