Fashion Quick Commerce Startup ZILO raises $15.3 Million In Series A round led by Peak XV Partners

Fashion quick commerce startup ZILO has raised $15.3 million (Rs. 140 crore) in a Series A funding round led by Peak XV Partners, which invested $8 million. Existing investors InfoEdge Ventures and Chiratae Ventures doubled down in the round with $2.5 million each.

This round also witnessed participation from Alteria Capital, Stride Ventures and angel investors including Lalit Keshre (Founder and CEO, Groww), Kunal Shah (Founder, CRED), Sachin Oswal (Founder, Orginity), Ayyappan R (Founder, FirstClub), Abhishek Bansal (CEO, Shadowfax), Sreevathsa Prabhakar (Founder, Servify) & Preeta Sukhtankar (Equity partner, Foxtale & Luma Fertility).

The announcement comes soon after ZILO partnered with celebrity stylist and fashion editor Anaita Shroff Adajania as Style Director and equity partner a strategic collaboration aimed at enhancing curated fashion experiences on the platform. Founded with a vision to reimagine fashion shopping for the quick commerce era, ZILO is building a vertically integrated model focused on fast delivery, wide selection and superior customer experience.

The company plans to utilise the fresh capital to scale operations, strengthen brand building, invest in technology, expand to new markets and build an elevated customer experience, it said. “This round is a strong validation of our belief that fashion and speed don’t have to be trade-offs. With the backing of all our existing partners, and the creative leadership of Anaita, we’re building a new category where curated fashion meets the immediacy customers now expect.

The capital will help us scale thoughtfully, deepen our tech and deliver a truly elevated fashion experience at quick-commerce speed” said Padmakumar Pal, Co-founder & CEO, ZILO. “We’re putting fashion shopping back in the right order replacing endless scrolls with adequately relevant choices, expert-styled looks, the convenience of Home Trials and the reliability of super fast delivery. The confidence our partners have shown in us strongly validates the vision.

This capital will help us accelerate geographic expansion, deepen our platform and technology investments and build a vertically integrated, fashion-first supply chain designed for speed, selection and service.” said Bhavik Jhaveri, Co-founder & CIO, ZILO. Over the next 12-14 months, the funding will help ZILO deepen its capabilities and expand its market presence, the company said. While quick commerce has scaled rapidly across categories, the fashion playbook in the segment is still evolving.

Kriti Gupta, Vice President at Peak XV Partners added, “We believe the preferences of Indian customers are evolving quickly and fashion continues to be shopped the same way. ZILO has the potential to transform the customer experience and build a category defining platform.” “ZILO’s next round is an early validation of our vertical quick commerce thesis and the belief that premium fashion shopping experience is still broken and offline. The Founder’s experience has helped ZILO leapfrog in early traction to take on larger established players in Mumbai”, says Anoop Menon, Consumertech lead at Chiratae Ventures. “Our continued investment in Zilo reflects our conviction in the emergence of vertical fashion quick commerce and the growing demand for convenience-led fashion discovery.

We have strong conviction in the team’s ability to build a scaled, differentiated business with best in class unit economics” Kitty Agarwal, Partner at InfoEdge Ventures ZILO said the funding will enable it to offer one of the largest selections from top fashion brands under a single roof in a quick commerce format, strengthen its position in Mumbai, and expand to a few additional cities.

The company will also continue investing in technology and teams to further improve customer experience

ZILO is India’s next-generation fashion-tech platform, redefining on-demand style with convenience, curation and speed. Founded by ex-Flipkart and ex-Myntra leaders, ZILO delivers on-trend outfits from over 200 national, international, and D2C brands in under 60 minutes with features like Home Trials, instant returns and personalised style recommendations. Leveraging a hybrid supply model of dark stores and brand outlets, ZILO ensures fresh, in-season collections and a seamless shopping experience for urban consumers, combining the best of online convenience with offline flexibility.