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Mumbai-based fresh produce platform Pluckk is preparing to raise INR 100 crore (about USD 11 million) in a new funding round led by existing backer Euro Gulf Investment, according to regulatory filings.
Company filings with the Registrar of Companies show that Pluckk’s board approved a special resolution to issue 3,471 Series C compulsorily convertible preference shares at INR 2,88,112 each.
The fresh capital is expected to support aggressive growth plans, service interest obligations on debentures and meet broader corporate requirements. Based on estimates, the new allotment could value the company at around USD 58 million post-investment.
Founded in 2021 by Pratik Gupta, Pluckk runs a farm-to-fork platform delivering fresh produce and lifestyle-focused food items directly to consumers. Its portfolio includes vegan products, low-carb options and items marketed around gut health and immunity.
Before the proposed round, the company had raised about USD 15 million in funding, including a USD 5 million seed round from Exponentia Ventures. Pluckk has also pursued expansion through acquisitions, buying DIY meal kit platform KOOK for USD 1.3 million and nutrition brand Upnourish for USD 1.4 million.
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