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The Indian Institute of Management Lucknow (IIM Lucknow), in collaboration with TeamLease EdTech, has announced the launch of its Executive Programme in Brand Management for working professionals. The 11-month programme comprises 132 learning hours, including 114 hours of live online learning and 18 hours through a three-day campus immersion at IIM Lucknow.
The programme is designed for brand and marketing professionals, digital and growth professionals, product and business leaders, entrepreneurs, sales professionals and aspiring marketing leaders looking to strengthen their strategic brand management capabilities.
The curriculum covers consumer insights, brand strategy, integrated communications, digital marketing, e-commerce, performance marketing and customer lifecycle management. It also includes digital consumer psychology, brand storytelling, social media and influencer branding, marketplace and quick-commerce strategy, omnichannel growth and AI-driven marketing and advertising.
Programme Combines Brand Strategy with Digital and Business Skills
The programme goes beyond traditional brand management by connecting brand decisions with broader business functions such as unit economics, profitability, financial planning, valuation, governance and cross-functional leadership. This approach is aimed at helping professionals understand how brand-building decisions contribute to wider business performance.
The learning model is application-oriented, combining case studies, business simulations, projects, assignments, practitioner-led masterclasses, faculty-led live sessions and peer learning. Participants will be encouraged to apply concepts to real-world business situations and understand the link between consumer behaviour, brand strategy, technology and commercial outcomes.
Prof. Rajesh Aithal and Prof. Priyanka Sharma, Programme Directors, IIM Lucknow, said jointly, “Brand building today requires leaders to connect consumer understanding with digital execution and commercial outcomes. This programme develops that integrated perspective from positioning and customer experience to e-commerce, AI-enabled marketing, and the economics of growth.”
Focus on AI, Consumer Insights and Emerging Marketing Ecosystems
The programme is also designed to help professionals navigate changing consumer behaviour and emerging digital ecosystems. Its focus on AI-led marketing, digital consumer psychology, e-commerce and omnichannel growth reflects the evolving role of technology in brand building and customer engagement.
Shantanu Rooj, Founder & CEO, TeamLease EdTech, said, “Strong brands are shaped at the intersection of consumer insight, digital experience, data and business economics. As customer journeys evolve and AI transforms how organisations understand and engage consumers, professionals need broader strategic capabilities.”
He added, “Our collaboration with IIM Lucknow aims to help working professionals build these capabilities through learning closely connected with contemporary business realities.”
Eligibility and Certification for Working Professionals
The programme is open to graduates, diploma holders and postgraduates, with selection based on candidates’ academic background and professional experience. Participants who meet the prescribed academic and attendance requirements will receive a Certificate of Successful Completion from IIM Lucknow.
Admissions for the upcoming cohort are currently open. Candidates can visit the programme website for details on the curriculum, eligibility criteria, programme fee and application process.
