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Global investment firm KKR will acquire a minority stake in Indian ticketing and live entertainment platform BookMyShow. The transaction is subject to customary regulatory approvals, while financial details were not disclosed.
Founded in 2007, BookMyShow operates across movies, live entertainment and experiences. Its live entertainment division, BookMyShow Live, covers talent and intellectual property acquisition, production, promotion, partnerships and audience development.
Akshay Tanna, Partner and Head of India Private Equity at KKR, said, “BookMyShow has been a pioneer in delivering high-quality entertainment experiences in India. We are pleased to support BookMyShow as it continues to lead the next phase of growth in India’s out-of-home entertainment sector. We believe BookMyShow will play an important role in advancing India’s ambition to become a global entertainment hub and a premier destination for leading artists and acts from around the world.”
The investment will support BookMyShow’s live entertainment business and expansion of its full-stack offering across India.
Ashish Hemrajani, Founder and CEO, BookMyShow, said, “We are delighted to welcome KKR as an investor in BookMyShow. Their global perspective, deep expertise and strong understanding of consumer businesses will be invaluable as we enter the next phase of our journey.”
Avendus Capital was the exclusive financial advisor to BookMyShow, while Trilegal acted as its legal advisor. The investment adds BookMyShow to KKR’s global media and entertainment portfolio, which includes Internet Brands, ByteDance, Epic Games, Superstruct and Simon & Schuster.
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