Kraus Jeans Plans Pan-India Expansion with 28 Store Launches in FY27

Strengthening its presence in India’s women’s apparel segment, Kraus Jeans is set to expand its retail network across key markets this fiscal year with new store openings in Maharashtra, Haryana, Assam and Gujarat.

During Q4 FY26, the brand further accelerated its expansion by launching stores in cities including Delhi, Prayagraj, Nashik and Nagpur. These recent additions underscore Kraus Jeans’ strategic focus on high-potential Tier II and Tier III markets, aimed at making its contemporary denim and casual wear collections more accessible to a growing base of fashion-forward consumers.

“We’ve had a very busy FY 2025-26, having rolled out 16 new stores across India. To tap into the growing demand among Indian women for well-fitted yet comfortable denim wear, we plan to aggressively expand our presence with the launch of 20 new EBOs this fiscal not only in the metros but in the emerging cities as well. We have also recently expanded into the athleisure segment, which includes joggers and oversized tees, and the response from consumers has been extremely encouraging. This move aligns with our broader vision of diversifying our portfolio and offering a more versatile range of casual wear for women,” said Ravi Punjabi, Founder, Kraus Jeans.

The upcoming 28 stores will feature Kraus Jeans’ contemporary denim and casual wear collections, highlighting the brand’s signature focus on superior fit, all-day comfort, versatility and a strong “Made in India” identity tailored to evolving fashion preferences and everyday wearability.

Shoppers will be able to explore the brand’s latest Spring Summer 2026 (SS’26) collection, which includes a diverse range of silhouettes such as wide-leg denims, denim tops, flared and straight-fit jeans, Korean pants, baggy styles, linen shirts and oversized tees and tops. Kraus Jeans continues to set itself apart with its extensive denim offering, featuring over 100 styles across its portfolio, including sub-brands Kraus Neo and Kraus Kurves, reinforcing its focus on quality and versatility.