Naturals ice cream partners with Bombay Sweet Shop for the Original Twist Campaign

Naturals Ice Cream has partnered with Bombay Sweet Shop to introduce a limited-edition summer collection titled The Original Twist.

The collaboration brings together Naturals’ signature fruit-based ice creams and Bombay Sweet Shop’s contemporary take on Indian sweets, resulting in a unique fusion of flavours. Staying true to its philosophy of using simple ingredients such as fruits, milk, and sugar, Naturals has reinterpreted two of its popular offerings with a creative twist.

The new range includes Tender Coconut Naga Chilli, combining creamy coconut with a mild spicy kick, and Coffee Fudge Crunch, a decadent coffee ice cream layered with fudge and crunchy brittle. These limited-edition flavours will be available throughout the summer at Naturals Ice Cream outlets across India, as well as at Bombay Sweet Shop’s stores and cafés in Mumbai. Customers can also order them online via Swiggy, Zomato, and the brand’s official website.

Speaking on the collaboration, Siddhant Kamath, Director at Naturals Ice Cream said the partnership brings a fresh and playful update to the brand’s classic flavours while maintaining a sense of nostalgia.

“At Bombay Sweet Shop, we have always celebrated the familiar, bringing it a twist that feels exciting and relevant for today. This collaboration with Naturals Ice Cream felt like a natural extension of that thinking. Their ice creams are something so many of us have grown up with, and reimagining those classics in our own way made the process especially enjoyable. It is really about finding a balance between nostalgia and newness, while staying true to what people already love,” adds Sameer Seth, Founder & CEO, Bombay Sweet Shop (Hunger Inc. Hospitality).