Nikita Dutta Makes Strategic Investment in Zinara

Actor Nikita Dutta has made a strategic investment in Zinara, a contemporary lab-grown diamond jewellery brand, marking her entry into entrepreneurship alongside her acting career. Over the past six months, Dutta engaged with founders and entrepreneurs across India, evaluating businesses built on strong products, distinctive storytelling and an understanding of new-age consumers, before finalizing the investment.

This is Dutta first investment in the consumer space. She said the decision aligns with her interests in fashion, wellness and conscious living, and cited Zinara’s combination of contemporary design with the innovation and accessibility of lab-grown diamonds as a key factor behind the investment.

Dutta said she intends to build an entrepreneurial portfolio alongside her work in entertainment, with plans to partner with consumer brands creating products that shape how India’s next generation discovers and connects with brands.

On screen, Dutta was most recently seen in Guru Randhawa song “2 Eyes” and will next appear in Dharmatic Entertainment’s upcoming show Nazdeekiyan, along with another untitled feature project.

“For me, jewellery has always been an expression of individuality, and I believe the way we discover and choose jewellery is changing with the new generation. What stood out to me about Zinara is its ability to combine contemporary design with the innovation and accessibility of lab-grown diamonds,” said Nikita Dutta.