Purple United Kids Marks 100th Store Opening with Amritsar Launch

Premium children’s apparel brand Purple United Kids has achieved a major retail milestone with the opening of its 100th store in Amritsar, underscoring its growing footprint in India’s organised kidswear market.

The landmark store reflects the brand’s evolution from a fast-growing kidswear label into a retail-led ecosystem that blends design-focused collections, quality-driven materials, and immersive in-store experiences. The company said the milestone highlights increasing consumer trust as well as its focus on building a strong omnichannel presence for modern Indian families.

Purple United Kids designs its collections around comfort, functionality and contemporary styling with an emphasis on encouraging self-expression and confidence among children. Its retail strategy integrates physical stores with digital platforms, aiming to offer a seamless and consistent shopping experience for both parents and young consumers.

Commenting on the development, the brand’s leadership said the 100th store opening represents more than just expansion, calling it a reflection of the confidence families have placed in the brand’s long-term vision.

Going ahead, Purple United Kids plans to continue expanding across key Indian markets while deepening its omnichannel engagement, as it looks to scale its premium kidswear offering nationwide.