VIRGIO Expands Southern Footprint with Hyderabad Flagship Store

Bengaluru based sustainable fashion tech brand VIRGIO has strengthened its offline presence with the launch of a new flagship store in Hyderabad marking a key step in its expansion across high growth Indian retail markets.

The Hyderabad opening underscores VIRGIO’s ambition to make conscious, trend forward fashion more accessible through a seamless blend of technology sustainability and design. As consumer interest in responsible fashion continues to grow the brand is positioning itself at the intersection of style and sustainability offering collections that balance everyday wearability with mindful production.

Since its inception VIRGIO has challenged the conventions of fast fashion by prioritising natural and recycled fabrics comfort driven silhouettes and responsible sourcing practices. The brand’s steady growth across both digital and physical channels reflects a rising demand for fashion that aligns with evolving consumer values. The Hyderabad store represents the next milestone in this journey.

Designed as an immersive retail destination the new store brings VIRGIO’s philosophy to life through clean thoughtful interiors and intuitive layouts. Shoppers are encouraged not only to explore the collections but also to engage with the stories behind the fabrics craftsmanship and sustainability-led processes that define the brand.

Commenting on the launch Amar Nagaram Founder VIRGIO said, “This store is more than just a retail space. It is an opportunity for customers to connect with conscious fashion in a tangible way. Our goal has always been to make sustainability simple relevant and approachable. Hyderabad’s dynamic and evolving fashion sensibility makes it an exciting market for us to deepen our presence.”

The Hyderabad flagship further reinforces VIRGIO’s long term vision of building a robust future-ready fashion ecosystem that integrates tech-enabled insights on-demand production and community engagement to drive responsible growth across India.