Rebel Foods Taps Easybites to Drive Multi-City Growth Through Rebel Launcher Platform

Rebel Foods has partnered with fast-growing food brand Easybites to accelerate its expansion across India, leveraging Rebel Launcher, the company’s brand growth platform. The collaboration marks another step in Rebel Foods’ strategy to help emerging and established restaurant brands scale rapidly using its cloud kitchen infrastructure, technology and operational expertise.

Easybites is currently operating out of 10 Rebel Foods cloud kitchens across Bengaluru and Hyderabad. Building on early traction, the brand is preparing to expand into additional markets, including Chennai with more cities and locations planned over the coming months.

Known for its streamlined menu of fried chicken, burgers and wraps, Easybites has gained popularity for its flavour-driven comfort food designed specifically for delivery. Through Rebel Launcher, the brand is able to enter new cities faster, reach multiple neighbourhoods from day one and optimise performance using data-led insights, while maintaining consistency and quality at scale.

Ankur Sharma, Co-founder of Rebel Foods, said the partnership reflects Rebel Launcher’s vision of creating a collaborative growth ecosystem for food brands. He noted that the platform enables partners like Easybites to expand efficiently across geographies by tapping into Rebel Foods’ infrastructure, proprietary technology and deep operational capabilities.

Masoud Mohamed, CEO of Easybites, described Rebel Launcher as a key growth enabler for the brand’s southern India expansion. He said the platform allows Easybites to understand new markets more deeply, serve multiple locations per city from launch and bring its offerings to a wider audience. Mohamed added that the partnership is seen as a long-term strategic alliance, with plans to open more locations nationwide alongside Rebel Foods.

Rebel Launcher is designed to help partner brands scale with lower capital investment and faster go-to-market timelines. By managing infrastructure, operations, supply chain and technology-led systems, Rebel Foods allows brands to focus on food innovation and brand-building while benefiting from shared efficiencies and consumer insights.

The collaboration with Easybites further strengthens Rebel Launcher’s growing portfolio and reinforces its position as a preferred expansion platform in India’s rapidly evolving food delivery ecosystem. In addition to Easybites, the platform has partnered with a wide range of well-known and high-potential brands, including Natural’s Ice Cream, ITC, Taco Bell, WOW! Momo, Biryani Blues, SMOOR, Parsi Dairy Farms, Daryaganj, Harley’s Fine Baking, The Gourmet Baklava, Chaipoint, Anand Sweets & Savouries and Go Zero, among others.

Through these partnerships, Rebel Launcher continues to enable rapid, multi-city expansion for restaurant brands while unlocking the benefits of scale, speed and operational efficiency.