90
/
4
Min Read
The initiative follows the issuance of an official Letter of Intent (LOI) by the Government of Haryana and marks VisualCamp’s first major project within India’s public education system.
Founded in 2014 in Seoul by Jae Seung Park and Charles Yunchan Seok, VisualCamp develops AI-powered eye-tracking technology capable of analysing users’ eye movements (gaze tracking) through smartphones, tablets and other digital devices without requiring any additional hardware. The company has also received Venture Company Certification and Corporate Research Institute Certification in South Korea.
AI-Powered Reading Assessment to Begin in Government Schools
VisualCamp’s READ for School programme will use AI and eye-tracking technology to analyse students’ reading behaviour. During the three-month pilot, the platform will capture data related to students’ reading speed, attention, comprehension, focus and overall learning patterns. Based on these insights, teachers will receive detailed reports, enabling them to better understand each student's learning strengths and challenges.
According to the company, the technology goes beyond conventional test scores by identifying where students pause while reading, which words or sentences demand more attention, and how effectively they comprehend the content. These insights will help teachers design personalised learning strategies for every student.
AI Technology Works Without Additional Hardware
One of VisualCamp’s biggest advantages is that its AI-based eye-tracking technology does not require expensive sensors or dedicated hardware. Instead, it operates using only the front-facing camera of a smartphone or tablet, making the solution highly scalable and cost-effective for schools.
The company’s flagship product is SeeSo, an AI-powered eye-tracking software, while SeeSo Edu is a specialised version developed specifically for the education sector.
SeeSo Edu Uses AI to Analyse Student Learning Behaviour
SeeSo Edu analyses students’ gaze direction, attention, focus and even drowsiness through the front camera of smartphones or tablets. This enables educators to understand how engaged students are during online or digital learning sessions, how actively they participate, and whether they remain attentive throughout the learning process.
The platform also provides schools and teachers with data-driven reports that help evaluate individual learning habits and design personalised teaching approaches. This ability to measure real learning behaviour makes SeeSo Edu significantly different from traditional assessment methods and positions it as an innovative AI-powered education solution.
Recognised Globally with CES Innovation Awards
VisualCamp’s technology has earned significant global recognition. The company won the CES Innovation Award 2022 for its SeeSo SDK, followed by another CES Innovation Award 2023 for SeeSo Edu, its education-focused AI solution. In addition, the company has received recognition at the MWC Global Mobile Awards and GITEX North Star Dubai for its technological innovation.
According to VisualCamp, these global recognitions demonstrate that AI-powered eye-tracking technology has immense potential across education and several other industries, and is expected to play a growing role in the future of digital learning.
Applications Beyond Education
VisualCamp’s technology extends beyond the education sector. The company also provides Smartphone Eye Tracking Technology, Gaze Analysis Solutions and a mobile SDK for developers. Its solutions are currently being used across healthcare, e-commerce, virtual reality (VR), video media and mobile applications. The company's technology ecosystem is supported by global partners such as Samsung, Oppo and Alibaba Cloud.
A New Direction for AI-Powered Education in India
The upcoming Proof of Concept (PoC) in Haryana’s Nuh district is being viewed as a significant step towards introducing AI-driven learning analytics into India’s public education system. If successful, the initiative could be expanded to government schools in other states as well.
Education experts believe that AI and eye-tracking technologies can help teachers move beyond relying solely on examination results by providing deeper insights into students’ actual learning behaviour. This can significantly improve personalised learning, enable early identification of learning challenges, strengthen literacy assessment and enhance the overall quality of education. As a result, VisualCamp’s initiative is widely regarded as an important milestone in the evolution of India’s digital education ecosystem.
