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Ecofy, a green-only NBFC, has announced a strategic partnership with India’s leading electric two-wheeler manufacturer Ather Energy. Under this agreement, Ecofy will serve as a preferred financing partner across Ather’s electric two-wheeler ecosystem. The collaboration aims to accelerate electric mobility adoption by providing specialized green financing solutions.
As part of the partnership, Ecofy will deploy around ₹100 crore in capital to support EV purchases and ownership across the lifecycle. The initiative is expected to provide customers with more affordable, flexible, and diverse financing options.
Ather customers will gain access to vehicle loans, leasing solutions, assured buyback structures, and Battery-as-a-Service offerings. These financing solutions are designed to address key barriers to EV adoption, including high upfront costs, total cost of ownership, and uncertainty around battery performance.
Rajashree Nambiar, Co-founder, Managing Director and CEO of Ecofy, said clean transportation is essential for India’s green transition and wider adoption depends on access to suitable financing solutions. She added that the partnership with Ather will provide customers with greater confidence, affordability, and flexibility.
Ravneet Phokela, Chief Business Officer at Ather Energy, stated that financing plays a critical role in the two-wheeler purchase journey, especially for first-time EV buyers. He noted that the collaboration expands financing choices for customers and simplifies the purchase and ownership experience.
Both companies believe that India’s EV adoption will be driven by a combination of product innovation and accessible green finance. The partnership is expected to expand access to clean mobility across urban and emerging markets in India.
