Indriya – Aditya Birla Group’s Jewellery Brand Debuts in Uttarakhand

Indriya, the jewellery retail venture of the Aditya Birla Group, has inaugurated its first store in Uttarakhand with a grand launch in Haldwani, as shared by the brand on social media. The opening marks a significant milestone in the brand’s ongoing retail expansion strategy and strengthens its growing presence across North India.

Located in the vibrant city of Haldwani, the new store aims to bring Indriya’s thoughtfully crafted jewellery collections and elevated shopping experience closer to customers in the region. Designed to offer a refined and immersive retail environment, the outlet showcases a curated selection of contemporary and traditional designs tailored to evolving consumer preferences.

The entry into Uttarakhand reflects Indriya’s broader vision of deepening its footprint in emerging markets while delivering exceptional customer engagement. With this launch, the brand continues its journey of expanding access to premium jewellery offerings and reinforcing its commitment to quality, craftsmanship, and customer-centric retail experiences.

The Haldwani store is expected to cater not only to local residents but also to customers from nearby towns, positioning the city as a strategic hub in the brand’s northern expansion roadmap.