Wow! Momo’s FMCG Business Surpasses 100 Crore ARR

Expanding its footprint beyond the core QSR business, Wow! Momo Foods’ FMCG arm has surpassed ₹100 crore in annual recurring revenue (ARR), registering 100% year-on-year growth and highlighting its rapid scale-up in the packaged foods segment.

“Crossing ₹100 crore in FMCG is not just a revenue milestone for us, it’s proof that a QSR-born brand can build large, scalable consumer packaged businesses when execution leads to strategy, we have always believed that our restaurants are not the end point, but the launchpad. This is the outcome of years of building categories, not chasing trends,” said Sagar Daryani, Co-Founder & CEO, Wow! Momo Foods.

The company has established a presence in over 450 cities through more than 6,000 touchpoints. Its products are distributed via major modern retail chains such as Reliance Retail, DMart, SPAR, Metro Cash & Carry, Nature’s Basket, and Modern Bazaar, while also maintaining a strong foothold across quick commerce platforms including Blinkit, Swiggy Instamart, Zepto, Flipkart Minutes, BigBasket, and Amazon.

Momos continue to anchor the company’s frozen foods portfolio, while cup noodles have emerged as a strong growth driver, contributing approximately ₹3 crore in monthly revenue. The category has scaled across more than 1,000 Reliance Retail stores and is witnessing robust traction on quick commerce platforms. In January 2026, the company forayed into packaged pouch noodles with a Korean-inspired range, marking its entry into the broader ambient foods segment. It has also begun a targeted general trade expansion in Karnataka and West Bengal to deepen its distribution network.

The FMCG portfolio spans both frozen and ambient categories, comprising offerings such as momos, protein-rich snacks, frozen staples, cup noodles, and packaged noodle formats, along with a growing pipeline of oriental cuisine-led products. The brand has also diversified into frozen desserts with the introduction of kulfi.

“From India to the world, our goal is simple, to build food brands that travel, scale, and endure,” Daryani added.

Wow! Momo Foods Pvt. Ltd. is among India’s fastest-growing QSR chains, recognised for pioneering the momo category through innovative formats and flavours. The company has built a strong multi-city presence and operates a diverse portfolio of brands, including Wow! Momo, Wow! China, and Wow! Chicken.