The Hazelnut Factory has surpassed the ₹100 crore revenue milestone within seven years of operations, reflecting strong consumer traction for premium, hybrid dining formats.
Founded in 2019 by Ankit Sahni, the brand was conceived to reimagine traditional Indian mithai within a modern café setting. Launched in Lucknow, it blends artisanal sweets with specialty coffee, offering a differentiated format that moves beyond conventional sweet retail models.
With a strong emphasis on product innovation, ingredient quality, and elevated presentation, the company has redefined mithai for contemporary consumers. By blending traditional offerings with a café-style experience in both service and design, it has carved a distinct niche within the premium segment.
From a single outlet, the brand has expanded to 18 locations across 10 cities, supported by a workforce of over 1,000 employees. It recorded an impressive 85 percent growth in FY 2025–26, driven by steady same-store performance and rising demand for experience-led formats.
Looking ahead, the company plans to add 12–15 new outlets in the next financial year, targeting 70 percent revenue growth. To support this expansion, investments are being channelled into supply chain integration, backend operations, production capacity, and talent acquisition.
Ankit Sahni, Founder & CEO, The Hazelnut Factory, said, “The ₹100 crore milestone is a strong validation of our differentiated approach to building a premium, homegrown F&B brand. Our focus has always been on creating a scalable business model anchored in quality, consistency, and experience. As we expand into new markets, we remain committed to strengthening our operational backbone while delivering a best-in-class consumer experience.”
The Hazelnut Factory’s growth underscores a broader shift in consumer preferences, marked by rising demand for premium formats that blend traditional offerings with modern retail experiences. The model illustrates how legacy categories like mithai can be reimagined within organised, scalable formats.
Badal Sahni, Co-Founder, The Hazelnut Factory, said, “Crossing ₹100 crore is a significant milestone, but more importantly, it validates our belief that Indian mithai can be reimagined for the modern consumer without losing its authenticity. As we scale, our focus remains on building a robust, future-ready organisation while continuing to innovate across product and experience.”
With a clear expansion roadmap and sustained emphasis on operational scalability and product differentiation, the brand is strategically positioning itself to deepen its presence in the premium café and mithai segment.
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