Priyanka Arora is the Founding Member & Chief Marketing Officer at The Plan Beyond, where she is building India’s Family Continuity ecosystem—leveraging technology to bridge the critical gap between financial ownership and financial preparedness. A seasoned leader with over 17 years of experience across banking, insurance, consulting, and fintech, Priyanka has been at the forefront of driving digital transformation, strategic partnerships, and category creation impacting millions of customers. Prior to The Plan Beyond, she led Partnerships & Channel Marketing at Axis Max Life Insurance, contributing to one of India’s most significant insurance brand transformations. In her earlier stints, she led marketing roles at Bharti Enterprises, Aditya Birla Insurance, Mckinsey & Airtel.
